EU FUNDING

Project Objectives

THE MAIN OBJECTIVE OF THE PROJECT is to introduce one product innovation to the market: innovative digital signage software that will operate on advertising screens.

The OBJECTIVE will be achieved by a newly established enterprise located in Eastern Poland within a period of 18 months. The project objectives will be implemented primarily through the creation and maintenance of an expert team responsible for the development, improvement, and further advancement of the innovative product, as well as through marketing activities aimed at ensuring its market effectiveness.

THE SPECIFIC OBJECTIVES OF THE PROJECT ARE:

– employment of an expert team consisting of 4–6 specialists during the initial 18-month period, dedicated to the development of the innovative product,

– a 12-month product marketing campaign aimed at ensuring sales volumes that will guarantee the profitability of the innovative venture.

Planned Results

– introduction of 1 innovative product (product innovation) to the market through a process of market testing and product development aligned with customer needs,

– development of a media player and screen management system directly integrated into the processor of the advertising screen.

Project value: 667287,25

Eligible expenditure: 600995

European Funds contribution: 510845,75