According to a report by the Networld Media Group, Digital Menu Boards and ROI, the average increase in sales of any digitally promoted snack or side is around 10%. This means that the return on investment in this type of medium is faster than in 12 months. Digital signage advertising has one of the highest ratings in the catering industry, with the ad recall ratio of 47% after a month. Better recall means greater customer recognition and greater brand engagement, even up to a month after the ad is displayed. Such recall makes it a natural choice to promote seasonal and more profitable dishes and sides at the right time and place.

Effective increase in sales of promoted products

According to the report by QSRweb.com The Top 12 Benefits of Digital Menu Boards, 30.8% of restaurateurs declare a return on investment in digital screens between 7 and 12 months. Restaurateurs declare a 10% increase in meal sales and a 20% increase in beverages sales.

Cost reduction of poster changing

The costs of changing paper static menu boards are higher and take more time than digital displays. Growing competition and market development make restaurateurs change their offer more often and take advantage of all opportunities to retain customers. Thanks to digital media, the offer can be updated online even several times a day without employee participation.

Increased customer satisfaction

Digital Menu Boards reduce the subjective time of waiting in line. By displaying a video and also showing changing images, we absorb consumers’ attention. Thanks to this they pay less attention to thinking about waiting. And because of that, we increase positive experiences of consumers and create a positive image in the subconscious of customers.