Totem is a standalone advertising monitor placed in a case that allows for the presentation of advertising content without the need of mounting screens on walls or ceilings. Digital totems enrich the design of a place where they stand and are often compared to advertising furniture for they can be created in various forms. Digital signage totems help boost sales, reinforce brand messages and pass useful information. Totems present the company’s offer, ad, map and entertainment with much greater power than single advertising screens. These types of media make places where they stand more prestigious, elegant and luxurious. Places where prestigious brands are advertised attach importance to design. Therefore, an advertising totem is these days considered a standard. Digital signage totems also help increase customer experience.